SCOPE OF WORK:
Visual Design, Storytelling, Editing
CLIENT:
JLL, India
YEAR:
2023
MEDIUM:
Web, Print
about.
This project was a redesign of JLL’s research report on the India–UAE relationship in the Industrial and Logistics sector. The draft I received was mostly plain text with uneven charts and no clear flow. Since it was really long, My task was to turn it into a report that felt structured, readable, while being visually appealing and distinctly JLL.
challenge.
The main challenge was staying strictly within JLL’s corporate branding while still bringing in a sense of creativity. The design had to feel professional, not experimental. To achieve that balance, I kept the layouts open with generous white space, used colour blocks only where they added value to the infographics, and maintained a single highlight colour throughout for consistency. The goal was to create something visually fresh without stepping outside the boundaries of a corporate report—and the final design reflects that equilibrium.
result.
I built the design around a clear hierarchy, a stronger story from section to section, and visuals that supported the data rather than cluttered it. Infographics were introduced where they added clarity, and broke monotony, images were chosen to strengthen context, and every detail - from stroke styles to spacing and graph formats - was kept consistent. The result was a report that balanced heavy information with a clean, engaging visual narrative.
